A few days ago we covered a pretty sensitive subject to whoever has online projects, a.k.a. how to write articles that can deliver quality contents and ultimately generate interest in readers and trust on search engines, producing as final result an increment both on keyword’s ranking and organic traffic. Today we will further discover in detail every chance SEOZoom offers to website managers and copywriters, with the writing tools supplied by our suite.

Write for the Web, the importance of being human

Here it comes the same old “philosophical” preamble: other than offer plain definitions about how to write for the web (we have already offered plenty in recent past) and prior to analyze the most useful writing tools, we invite you to consider this: what does “writing” means? And, more specifically, what does “writing articles for the Web” means? On average, the “better” answer is that means to produce a content that might be interesting to an hypothetical reader, that might satisfy his curiosity , tangibly match his need, not to waste any of his precious time but actually add value. For this, the copywriter’s activity should not be merely “filling” (a.k.a trying to complete a text forcing SEO oriented keywords on it), but there should be a further step toward the final user. The reader, that is.

Copywriter softwares and personal experience

This kind of “further step” is the real core of a copy’s job, the actual valorization of his working figure and professional level and, most of all, it explains why web writing is a complex operation. You can’t really overlook the human side both on production and writing of websites’ texts nor in reading phase, but at the same time it is quite pivotal for the operation’s success to be able to rely on a leading virtual assistant, that can trace down a stable path in which we can safely enter our personal variable. And here SEOZoom comes useful, with its series of copywriter tools to simplify their activities and optimize their hard work’s results.

How to write web-friendly contents

The first phase of a copy’s job is the scouting: in the lack of a previously arranged editorial plan (big mistake, but unfortunately still pretty frequent), to find out a theme for an article could be really challenging, even if the most expert among professionists already know where to search for online info sources to detect studies, statistics, news, trends and researches that could be the ideal inspiration to write texts for websites that concerns general or specific topics. 

Who is already following our advices, though, knows that in order to write in SEO oriented mode it is fundamental to launch a keyword research, and we have previously described SEOZoom’s features dedicated to this main activity, that allows you to have an extended list of keywords to work on in order to gain a fair ranking for your project and that basically represent the basics of one’s online strategy , given the fact that lets you discover which are the most asked questions by users online and so lets you always have practical indications to produce an interesting article.

Write text for websites with SEOZoom’s Editorial Assistant

To write contents for the Web that respects SEO criteria means to act on two fronts: on one hand you need to be aware of the Internet “grammar” and so to learn every rule concerning titles, captions, meta description, images and various tags, while on the other hand there is our language syntax. Here lies the real power of the quality in web writing, into the ability to write SEO oriented articles that can be appealing too, minding all various rules (that we already know) and respecting lenghth criteria (generally, is well-known that Google likes long and rich in info texts, than it would be good to not use less than 400 or 500 words per article). Anyhow, in our book is virtually impossible, nowadays, to break down these two things if you really want to produce a “quality”article and even try to write for the Web and gain from it: a copy that knows how to be both technical and creative surely generates an added value to whoever owns online projects, and from a more personal perspective can succeed in offering himself and his activity more effectively as “producers” of articles, texts and web pages working on the inbound marketing at the same time.

New features and writing tools

Here at SEOZoom we thought about this, too, and in Editorial Assistant’s latest version there is a new whole dedicated area to professional copywriters, that can now offer their “application” and availability to a series of jobs, with a constant and accurate tracking of their work. Moreover, out of the boundaries of our “microcosmos” there are lots and lots of websites or platforms where you could write paid articles, ideal to whoever is trying to transform a passion in a remunerated activity or to the ones who are just moving their first steps in the field and are looking forward to build a reputation for themselves.

SEOZoom’s copywriter tool

But let’s discover in details what is for and how works the “Editorial Assistant” section on SEOZoom, that groups together some writing tools that would allow you to elaborate search engines optimized contents. All it takes to launch the tool is to enter the target keyword for which you are trying to position your content online, or to import a list of keywords from a pre-made keyword research (and subsequently export the articles in an editorial plan going to be submitted to the whole editorial staff), then adding every minor keywords you want to be in the text, selecting them among correlated keywords and keywords with the same search intent.

At this point the actual editor opens up, establishing scores on each section you need to write an article for the Web, pointing at every best practice of the SEO optimization of a text, starting from both title and description’s integration.

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