A new, important feature has been launched, useful to find out if the intentions of search users were matched by the content already published on the site: it is called URL Search Intent Tool and analyzes the search intent starting from an existing URL.

The tool identifies the main Keyword for the Search Intent of the page, with information about its search volume, its seasonality and the trend of the search volume related to current trends. The other boxes report the Intent Match (a percentage indicating how many of the topics that complete the Search Intent were matched by the content analyzed), the URL competitiveness (estimated percentage compared to the maximum of visits reachable) and the best URL for the Intent ( the web page that is getting the most results on the Search Intent identified).

At the bottom, then, another set of information and indications related to the user’s search intents and the achievement (or not) of the search intent for the page in question.