Effetto Coronavirus su Google My Business

While Italy is bracing itself for the so called “phase 2” to contrast the spread of Coronavirus, data and statistics on the impact of the lockdown on the digital marketing market are starting to come ...

Protocollo Https, il significato per i siti

Let’s start with the latest news: from the next Firefox 70 update, expected in October, the Mozilla browser will report with an icon that the site on which you are browsing does not use the ...

Valore delle immagini su Google Discover

A picture says a thousand words. It may just seem like a cliché, but it’s actually exactly what happens with Google Discover, the news feed selected by Google that appears on users’ smartphones whenever they ...

I 9 comuni errori del sito

It is not always Google’s fault: sometimes the performance of our site on the search engine is damaged by technical problems or SEO errors that do not allow it to express its true potential and ...

Una guida per le strategie di marketing online

A pdf file of about 40 pages that contains the directions on the “path to take“, a.k.a a guide to help companies adapt marketing strategies to the new daily reality caused by the COVID-19: here ...

Google Shopping diventa gratuito

Starting today, Google Shopping becomes free, initially in the United States only: this is the big news announced by Bill Ready, president of the Commerce division of Mountain View, who in a post on the ...

Come migliorare le conversioni eCommerce

Improving sales: a common goal for all those who work in the commercial sector, and of course virtual shopping is no exception. Managing an eCommerce is a complex matter, the elements to be kept under ...

Google Ads, crediti per le PMI

After a few weeks from the announcement, here they finally come the practical indications to access the contributions that Google makes available to small and medium-sized enterprises that have been affected by the Covid-19 global ...

Come usare gli strumenti di rimozione in Search Console

Temporarily hiding or permanently deleting some pages from Google Search is a need sometimes inevitable, and you can not always intervene “simply” with noindex tags and the robots.txt file, especially if we do not want ...

Sectors

After about fifteen days of data processing, our report on the impact of the Covid-19 on Google searches has come to an end. A few weeks ago we had already anticipated our commitment in this ...