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News platforms have a new BFF: it is Google Discover, the mobile feed launched in the past few months by Mountain View’s company that is becoming a true fundamental channel to lead traffic and readers ...

There is an expression that we use to describe the environment our content lives in and that it would be good to see in depth to understand how to enhance our site and provide our ...

A few months ago, in an article about on page SEO we briefly quoted the bounce rate, a.k.a the rebound frequency, calling this value “ambiguous” because a high rate does not necessarely mean that the ...

Google’s communication with webmasters and SEO professionals travels a lot through their YouTube channel, that we often quote in our articles; right after Martin Splitt ‘s videos, John Mueller’s hangouts or Google Search News ‘s ...

Persuasion, but not only: SEO copywriting is a rather complex and sensitive activity, as we previously tried to describe with articles focused on who has the task to write articles for the Web, that does ...

Which are the characteristics of a winning project? Sure, there could be a pinch of luck, but generally there are some peculiarities that we can define fundamental for every kind of activity, online and offline, ...

We have often talked about featured snippet, a.k.a the fragment that Google highlights inside specific queries’ SERPs (also called position zero precisely because it is displayed right before the first blue link), but thanks to ...

Not only SMXL19 and SEO Doomsday: last week (farther away than Milan!) there was a second huge field meeting as well, with the Google Webmaster Conference taking place for the first time ever right inside ...

There are a lot of images we are packing up in our suitcase back Milan’s SMXL 2019, but probably two specific ones will forever be etched in our memory, two selfies that perfectly sum up ...