Content strategy e content marketing

Content is king, we have repeated this for a long time now, in the world of web communication: but for content to really succeed in ascending the throne it is necessary that they are planned, ...

L'importanza dei social media

A site shall not live by Google alone or, better to say, the health of an online project cannot always be based on organic visits that come from the search engine. The channels to get ...

Did you ever happen to do the Keyword Research of the century? To feel super satisfied for having thoroughly dug up every single keyword concerning a specific sector and pull a big sigh of final ...

Cos'è il brand monitoring

It takes 20 years to build a reputation and five minutes to ruin it, says a well-known aphorism by Warren Buffett, the American entrepreneur considered the largest value investor in the world. Being aware of ...

Nuovo aggiornamento di Google

Probably a little later than planned, at least for the times we had become accustomed to in recent years, but here comes the spring cleaning of the Google search algorithm. In the afternoon of May ...

Effetto Coronavirus su Google My Business

While Italy is bracing itself for the so called “phase 2” to contrast the spread of Coronavirus, data and statistics on the impact of the lockdown on the digital marketing market are starting to come ...

Protocollo Https, il significato per i siti

Let’s start with the latest news: from the next Firefox 70 update, expected in October, the Mozilla browser will report with an icon that the site on which you are browsing does not use the ...

Valore delle immagini su Google Discover

A picture says a thousand words. It may just seem like a cliché, but it’s actually exactly what happens with Google Discover, the news feed selected by Google that appears on users’ smartphones whenever they ...

I 9 comuni errori del sito

It is not always Google’s fault: sometimes the performance of our site on the search engine is damaged by technical problems or SEO errors that do not allow it to express its true potential and ...

Una guida per le strategie di marketing online

A pdf file of about 40 pages that contains the directions on the “path to take“, a.k.a a guide to help companies adapt marketing strategies to the new daily reality caused by the COVID-19: here ...