Aggiornare i contenuti per fare nuovo traffico

We publish endlessly, convinced that relentlessly adding contents will automatically make our site’s organic traffic grow. That is what Ivano Di Biasi was saying in his unscheduled intervention at the SMXL Milan 2019, talking about ...

Google aggiorna la guida per i quality raters

Human beings, not mere nameless users: this is one of the core sections of the latest guidelines update for Google quality raters, published last December 5th, with which the american company gives indications to its ...

I consumatori non hanno consapevolezza del ranking

In the past few days we talked about how and how much the evolution of Google SERPs is affecting our habits, especially in the new way we look at and interact with search results (the ...

Studio sulle abitudini online verso siti business

December is a month traditionally full of researches, statistics and balances devoted to all the trends of the ending year, and even the SEO world makes no exception. Straight from the US here it comes ...

Indexing and ranking on Google

It is the daily work tool for  SEO, the reference all SEO specialists look at monitoring its variations (perhaps using the most reliable rank tracker out there!) and the pain of all those are not ...

Backlink analysis

When we talk about SEO the debate, almost inevitably, reaches the complex topic of backlinks, meaning those kind of inbound links a site receives from others and that, to extremely sum it up, also represent ...

Google chiarisce l'importanza degl heading

John Mueller’s words on the “Google titles” issue made a lot of clash a month ago, when he addressed the role that the content headings (the subtitles we usually give to the different paragraphs we split ...

Consigli per usare Google Search Console

The official Google Webmasters channel on YouTube is richer and richer in info and contents: in the last few weeks only we saw (and recounted) all the advice coming from the Search for beginners series ...

On page optimization of sites

To work on the page and internal elements before to intervene on activities external to the site: this is both one of the first suggestions we offer whoever is now going to approach the SEO ...

Come cambiano le interazioni con le SERP di Google

In the last few weeks we often talked about how Google is changing the page appearance of search results and, according to Rand Fishkin, even its business goals, imposing itself as competitor of all web ...