Consigli per usare Google Search Console

The official Google Webmasters channel on YouTube is richer and richer in info and contents: in the last few weeks only we saw (and recounted) all the advice coming from the Search for beginners series ...

On page optimization of sites

To work on the page and internal elements before to intervene on activities external to the site: this is both one of the first suggestions we offer whoever is now going to approach the SEO ...

Come cambiano le interazioni con le SERP di Google

In the last few weeks we often talked about how Google is changing the page appearance of search results and, according to Rand Fishkin, even its business goals, imposing itself as competitor of all web ...

Consigli per ottimizzare immagini e prestazioni

At the risk of sounding repetitive, today our blog is going to cover again the topic of the SEO optimization interventions and, particularly, to the tools and techniques that can help us optimize images and ...

How to do Link Building

That links are pivotal in order to rank on Google it is kind of an open secret, something that everyone knows and often minimize, mostly because the methodology to gain references could escalate in discouraged ...

Debunking delle accuse del WSJ a Google

In the United States the long stream of debates sparked from the November 15th Wall Street Journal article claiming that Google interferes with its own search algorithm to orientate SERPs has not stopped yet: alongside ...

If to Hamlet the dilemma was “to be or not to be”, to us mere mortals and even more mere Web operators of every kind the issue is definitely different: what do follow and nofollow ...

Zoom Authority is a metric precisely designed to analyze, in a glance, the health level of a web site and its performance on Google Research. Often people ask us for clarifications on how the metric ...

Lavorare insieme a un web developer per un sito efficace

Even John Mueller anticipated, if not straight promised, it during last Google Search News video in the past few days: the other YouTube series of the company, dedicated to beginners in the Web and Research ...

SERP di Google, ecco quante rich answers compaiono

Just yesterday, reporting fragments of Rand Fishkin’s intervention on Google’s evolution, we talked about the increasing intrusiveness of the search engine and the neverending growth of zero click researches: here now comes a new statistical ...