Best practices sui rich results di Google

The rich results of Google SERPs are features users are really familiar with by now and who appreciate and use daily, and perhaps it has been the sites themselves that have not yet understood how ...

che cos'è il rendering

The phase of discovery and analysis of web pages does not only take place with the indexing process that we already know, but there is another decisive moment in which crawlers come into contact with ...

API Google Search Console

About a year ago, Martin Splitt anticipated Google’s intention to open Search Console Apis to third-party platforms as well: now the company has taken a further step towards this goal, as explained in a recent ...

Come fare test A/B per il sito

It is one of the most used systems to verify the effectiveness of the interventions and the changes made on the site, useful above all because it allows to discover the actual satisfaction of the ...

Come ottimizzare il CSS

The CSS is the computer language that regulates the stylistic formatting of websites and their web pages: like other elements, when not implemented correctly it can become heavy and slow down the performance of our ...

Come funzionano gli algoritmi di Google

It is not always enough to know the tactics and tricks of SEO in order to get good results: In order to be able to achieve the objectives and work in a more strategic and ...

Feedback e commenti sono utili anche per la SEO

Marketers often use the expression “for better or for worse, as long as you talk about it” – paraphrases of a sentence of The Portrait of Dorian Gray by Oscar Wilde – to emphasize how ...

Tracking utenti pagine AMP

The management of pages and user interactions in AMP pages served with cache has long been one of the critical points of this framework, one of the most perplexing factors in site owners. From the ...

Consigli di ottimizzazione della page speed

Eric Enge – one of the authors of the huge volume The art of SEO, and general manager of Perficient Digital – is hosted by Martin Splitt in the third episode of the second season ...

I brand a Times Square

Branding means so much more than caring for the colors and logo of the company: being recognized (and recognizable) as a powerful brand is a point of arrival for every type of company and can ...