Hreflang, errori e domande frequenti

The hreflang attribute is often misinterpreted and misused on sites, so much so that it is considered one of the most frequent errors of SEO campaigns; yet, it is a fairly simple concept that allows ...

Come misurare il ROI del content marketing

Content marketing is probably the first strategy that comes to mind when thinking about B2B digital marketing (and not only), and according to recent statistics 91 percent of B2B companies use the various means of ...

Strumenti Google Search o

Search Console Training on Youtube, the guide to the Google Search Console created by Daniel Waisberg, Search Advocate of the company, starts again with a different approach: If the first season has focused on some ...

Ricerca vocale SEO, trend e best practices

Voice search is rapidly gaining popularity among online users, as various studies on its dissemination point out, because it is easier, faster and more colloquial than traditional research. The theme has long been the focus ...

Ultime novità insights Google My Business

It does not stop the work of updating of Google My Business, the free online showcase available to activities that want to emerge in the Search and local SEO: The latest news in chronological order ...

Ultime novità di Ricerca Google

Every year we “make thousands of improvements to Google, from improving our ability to understand language to new features that organize information in useful ways”: this opens the in-depth analysis that Mountain View has dedicated ...

4 step per creare un sito ecommerce con Google

E-commerce is one of the most dynamic and rapidly growing sectors in the world and the pandemic has given a boost to online purchases of Italians: before the lockdown, in Italy the average digital spending ...

Linee guida Google per i quality raters

After 314 days, or 10 months and 10 days, here comes the new update for Google quality raters guidelines, meaning the guidelines that the search engine submits to its quality raters to address the work ...

Novità per i dati strutturati di Google

It was one of the most important trends of the lockdown period, as evidenced by our study on the impact of Covid-19: activities at home have become an obligatory choice in the face of the ...

Rapporto tra Google e comunità SEO

Here we are at the end of the second season of SEO Mythbusting, the series on the Google Webmasters Youtube channel in which Martin Splitt investigates, along with a guest, some of the main false ...