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The share of voice is one of the basic metrics of marketing and digital advertising, because it measures the visibility of a brand within a market and compared to competitors. This percentage value can also ...

The evolution of mobile devices has completely revolutionized the web industry: it may seem trivial to say so, but looking at some statistics related to e-commerce sites you understand that there is still a lot ...

It is a feature that frequently appears in SERPs for queries about facts or names related to current events and brings together some articles, typically three, from Web sources: the Google Top Stories carousel, is ...

We talked about it almost exactly a year ago, announcing the release in beta version: now the test period is over and Search Console Insights, the platform that brings together both the data of Analytics ...

The Google June 2021 Core Update di Google did not have a particularly significant impact on SERPs, as already anticipated by Google itself in the announcement. And so, at the end of the rollout period, ...

It is a delicate process, and in some ways even boring, since – right next to the benefits it can produce in the long term – it also presents many pitfalls, which can cause real ...

The user and his experience at the center of the SEO, or at least in a prominent position, along with the content and other aspects that contribute to determine the positioning of pages on Google: ...

The Search “is never a solved problem and there are always new challenges that we face as the web and the world change”: words of Pandu Nayak, Google Fellow and Vice President of Search, which ...

It is called Content Delivery Network, or CDN, and it is literally a network for delivering multimedia content, or rather, it is an infrastructure of various servers located and extended globally that are tasked with ...