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Every day, almost 45 million people are online in Italy alone – source Audiweb – and more than 75 percent of them connect to the Web via mobile devices; in particular, the online audience from ...

A more granular and complete view of each website, thanks to the ability to discover all the keywords for which they placed on Google categorized in a “maniacal” way: for a few weeks now the ...

We are in the heart of the attention economy, we said in recent months, and those who work online must adopt a new and different approach that also considers the production of multimedia content: in ...

Last month, Google officially announced its decision not to create or use in its products a new system of alternative identifiers to replace third-party cookies in tracking users while browsing the Internet for advertising purposes, ...

A special lesson dedicated to one of the themes that often afflicts SEO and those who work on sites: the crawl budget and, more generally, the analysis of Google scans. Back with an extra appointment ...

Sometimes the digital marketing terminology can cause some difficulty in understanding, also because of the similarity between the acronyms that are often used to describe the various metrics and other components of campaigns. Today we ...

Less than 24 hours: this was the (little) time Google needed to reply to the results of Rand Fishkin’s study on the zero-click trend in Search in 2020, of which we have given news in ...

Throughout 2020 nearly 65 percent of searches on Google ended on the same page as search results without even a click on another web property. The so-called zero-clicks trend on Google, or the phenomenon of ...

On 11 March 2020, the WHO declared “pandemic” the Coronavirus: after just over a year, the contextual situation has not yet improved completely and, during these months, companies engaged in every sector and activity have ...