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The last weeks of August were characterized by many controversies caused by a renewed Google interventionism on SERPs, in particular in modifying page titles to adapt them to what Google itself thought was right. This ...

It is called The State of SEO 2021, and it is the big annual report published by Search Engine Journal to take stock of the health status of the search engine optimization work, thanks to ...

It is one of the most anticipated initiatives in international marketing, both for the weight of the proposer and for the revolutionary scope, and after the announcement of the extension arrived in recent weeks it ...

We frequently mention them, since they represent the compass to which all SEO professionals should refer in order to implement fair optimization tactics that are allowed for the ranking competition on the search engine, but ...

Let’s go back focusing on the importance of the visual aspect within our content, and in particular the (often overlooked) value that Google Image Search can have in terms of organic traffic: in order to ...

It is a doubt that often haunts publishers: is the text I am about to publish an original or are there copied parts? Verification of plagiarism is a crucial stage for those who manage a ...

It is one of the most innovative features of recent years, able to present to users queryless content based on their reading preferences and habits: Google Discover creates a custom feed based on interest, search ...

Page Experience is the new set of indicators launched by Google to measure the way users interact with a web page, beyond its purely informative value. In summary, it is an update that drives us ...

Google’s mission is to “organize information from all over the world and make it accessible and useful globally”, and to achieve this ambitious goal it is necessary a continuous and constant work to improve the ...