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Google’s communication with webmasters and SEO professionals travels a lot through their YouTube channel, that we often quote in our articles; right after Martin Splitt ‘s videos, John Mueller’s hangouts or Google Search News ‘s ...

Persuasion, but not only: SEO copywriting is a rather complex and sensitive activity, as we previously tried to describe with articles focused on who has the task to write articles for the Web, that does ...

Which are the characteristics of a winning project? Sure, there could be a pinch of luck, but generally there are some peculiarities that we can define fundamental for every kind of activity, online and offline, ...

We have often talked about featured snippet, a.k.a the fragment that Google highlights inside specific queries’ SERPs (also called position zero precisely because it is displayed right before the first blue link), but thanks to ...

Not only SMXL19 and SEO Doomsday: last week (farther away than Milan!) there was a second huge field meeting as well, with the Google Webmaster Conference taking place for the first time ever right inside ...

There are a lot of images we are packing up in our suitcase back Milan’s SMXL 2019, but probably two specific ones will forever be etched in our memory, two selfies that perfectly sum up ...

Let’s complete our focus on URL parameters: we already saw what query strings are and to which risks an ineffective site management could lead, so now is the time to discover all the best pratices ...

Let’s get back to talk about keyword research, focusing this time on a more specific topic: if we have already defined what a keyword is and how to choose main keywords to include in an ...

Online projects management is, as repeatedly said, a crucial point inside a hopefully winning strategy that, thanks to search engines optimization, would succeed in bringing organic traffic and better profits to the site. For that, ...