Nuovo algoritmo Google BERT, gli effetti in SERP

A whole week is now passed from Pandu Nayak’s announcement, but up until now Google BERT doesn’t seem to have triggered the anticipated (and greatly feared) SERP earthquake: “the biggest jump ahead” in the history ...

Amazon erode quote mercato ads a Google

It is too soon to talk about cracks, but some hints of earthquake are certainly there: for the first time in years, in the US market Google is not reinforcing its position of absolute monopoly ...

Quick guide to SEO

These are the three letters that drive our activities, that create problems to sites’ webmasters, developers and editors, that generate million of search results’ pages and as many about advices, suggestions and strategies: today we ...

Come usare la Zoom Authority per valutare i siti

How to evaluate a website? Which are the parameters to keep in consideration to understand if a site is healthy and real, especially from a link building perspective? These ones are all pretty frequent questions ...

Nuovo design Google Search

If last year Google developers performed over 3200 amendments on the Research system, in this 2019 the final result shouldn’t fall much shorter, from what everyone can see day by day on the search engine: ...

A few days ago we covered a pretty sensitive subject to whoever has online projects, a.k.a. how to write articles that can deliver quality contents and ultimately generate interest in readers and trust on search ...

Articoli di qualità per Google

When in the SEO field you hear about quality articles or contents, almost immediately a doubt rises. We question everything and really cannot understand why our competitors’ contents – that we often consider inadequate or ...

Sundar Pichai presenta Google Duplex

It has been called the most clever chatbot of all times, and – minus some speed-bumps – its development is running steady: after the restaurant booking manager (that, hearing from the States, still puzzles many ...

Nuovo google Shopping, cosa cambia

A war among giants: Google keeps on widen its activities in the Web world and now it’s challenging Amazon, Alibaba and every other marketplace through its Google Shopping, recently renewed and enhanced. The platform experimented in ...

Caso Studio di SEOZoom, il racconto di Leonardo Guerrini

In the past few months we have listened to all kind of  SEOZoom’s users, sharing with you a fair amount of successful stories about their winning use of our suite’s SEO tools; up until now, ...