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In the United States the long stream of debates sparked from the November 15th Wall Street Journal article claiming that Google interferes with its own search algorithm to orientate SERPs has not stopped yet: alongside ...

If to Hamlet the dilemma was “to be or not to be”, to us mere mortals and even more mere Web operators of every kind the issue is definitely different: what do follow and nofollow ...

Zoom Authority is a metric precisely designed to analyze, in a glance, the health level of a web site and its performance on Google Research. Often people ask us for clarifications on how the metric ...

Even John Mueller anticipated, if not straight promised, it during last Google Search News video in the past few days: the other YouTube series of the company, dedicated to beginners in the Web and Research ...

Just yesterday, reporting fragments of Rand Fishkin’s intervention on Google’s evolution, we talked about the increasing intrusiveness of the search engine and the neverending growth of zero click researches: here now comes a new statistical ...

In the past few weeks we have dedicated an insight to the topic “what is SEO“, lingering a bit on the meaning of optimization for search engines and on possible strategies and tecniques you can ...

Last week, talking about SEO community’s reactions to the Wall Street Journal against Google attack, we reported Rand Fishkin’s position as well, highlithing how important his intervention defending Big G was, given the fact that ...

All of the controversies sparked by the Wall Street Journal against Google article over the last few days maybe did not provide enough evidence of interferences and manipulations on the search engine, but surely proved ...

Sorry to be late, we could say quoting our beloved italian actor and comedian Massimo Troisi: with an interval of about a month and a half from first episode, here it comes the second Google ...