Guida ai parametri URL

Query strings and URL parameters are very common elements in the address structure of websites; typically, they are believed to be loved by developers and those who study the data of analytics tools, while instead ...

Cos'è un anchor text

Let’s continue with the insights dedicated to the basics of SEO, and in particular we still focus on links and the proper management of these elements, fundamental not only for sites, but for the Network ...

Guida ai tag per la SEO

They are basically labels for topics, with which to mark pages and articles related by theme to allow users to navigate the topic quickly and efficiently, discovering all similar content: around the topic of tags, ...

SEO Audit

It is a periodic check necessary to check the health of our site and verify that there are no infections, pardon errors, that can compromise the results and visibility on search engines: our overview of ...

Che cos'è il rendering dinamico

In recent years JavaScript frameworks have become increasingly popular, thanks in large part to the flexibility they offer: despite the progress, however, when search engine crawlers visit scripted websites like AngularJS, React, Vue.js or jQuery ...

Caso studio Legal for Digital

We are back again with the SEOZoom case studies, the corner dedicated to the first-person voice of the users of our suite, who can tell their own direct experience of using the various tools to ...

Guida alla brand loyalty

It is the positive association that consumers attribute to a particular product or brand, which is demonstrated through a continuous preference despite the alternatives proposed by competitors: known for a long time in marketing, today, ...

Cos'è il filtro Google SafeSearch

It is a topic that can be confusing to site owners and SEO, but above all it is an aspect that can generate a negative impact to the organic traffic of sites that move on ...

Come Google usa intelligenza artificiale

It was 2015 when Google announced the introduction of the first artificial intelligence system applied to Search, namely RankBrain, and in recent years the technological work has continued, mainly to improve the understanding of the ...

Vantaggi responsive web design

It is the design model recommended by Google, but above all it is the one that can help improve the user experience and avoid some of the common pitfalls of the design of navigation: let’s ...