Maslow’s pyramid is one of the most famous theories in the field of communication: originally conceived in psychology to refer to the essential needs of each individual, The structure designed by the American psychologist can ...

La documentazione di Google per la SEO degli eCommerce

eCommerce sites are the new front of Google’s commitment to updating support and support documents: in fact, in the pages of the Google Search Central guides, a set of guide pages on best practices for ...

Cosa sono le keyword branded

Knowing the types of keyword is essential to define an effective strategy that can guide the company to increase its online presence: often, however, it tends to underestimate the importance of keyword branded, considering that ...

Sempre più AI e MUM nella Ricerca Google

The future of both Google and online searches will be increasingly technological: if already at Google I/O 2021 we had an appetizer of the latest applications of Artificial Intelligence for the search system, with Search ...

Analisi SWOT SEO, cos'è e come farla

Strengths and weaknesses, opportunities and threats, which initials form the name of this matrix. We are talking about the SWOT analysis, perhaps the best known tool of strategic planning of a project or in an ...

Guida a Google Fonts

It is a collection of application programming interfaces, or APIs, that allow users to use web characters on their site or application, and more precisely it is the library that Google launched in 2010 to ...

Come ottimizzare il First Input Delay

We will never have “a second chance to make a first impression”, and for this “perfecting the first input delay is the key to a great page experience”: it opens with these words, simple and ...

Come funziona GSC Insights

Three months have already passed since the official debut of Google Search Console Insights, the suite that combines both the data of Google Search Console (GSC) and Google Analytics (GA) and makes them available in ...

Peso della logistica sull'e-Commerce

E-commerce represents over 12% of the retail market in the world and digital channels influence and guide over 50% of purchasing choices; in Italy, as we said a few months ago, the total revenue of ...

Nuovi strumenti per ottimizzare i video per la Ricerca

There are more and more videos in Google Search, we said some time ago, and now there are also new ways to optimize these resources on the pages of our sites: after launching the “key ...