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We often talk about it: being present on Google My Business (GMB) is increasingly important for brands and especially for small businesses, because the Google service confirms itself as a valid gateway for both offline ...

Canonicalization does not mean a grouping by topic, but rather a system to prioritize a URL from a set of pages with identical or almost identical content, to reduce duplications: it is with this statement ...

After a few months of beta testing, Google has announced that it is now officially available for all the licensable markup, which activates the special Under license badge in Google Images. Thanks to this new ...

It is inevitably one of the hottest topics of SEO and it is Google itself to keep high the attention on mobile-first indexing that, as reiterated again in recent weeks, will be final by March ...

Today is Google’s birthday! Or, at least, it is one of the key dates that lead to the birth of the Google company, as exactly on September 4, 1998 the two dads of the search ...

Starting last year, Google began using the Signed Exchange or SXG service to link to signed AMP pages served by its cache, allowing content to be preloaded without loss of privacy and to assign the ...

Let’s go back to Core Web Vitals, or simply Web Vitals, the new set of metrics of a site’s performance that help highlight aspects of web page development that affect user experience, such as page ...

In recent weeks the work of Googlers has not only focused on technical changes, often invisible, but also on updating the documentation to support all those who want to know how the Search system works. ...

It has always been a controversial topic, which has generated controversy and real frontal attacks (such as the one from Wall Street Journal in November 2019) and therefore required a new clarification intervention, perhaps definitive. ...