Directing more traffic toward our e-Commerce site is a basic goal, but sometimes we risk neglecting the role that Google can have to achieve it: the search engine can be in fact an extraordinary pool ...
UPDATE OF APRIL 20, 2021 More time to prepare ourselves (and our sites) for the Google Page Experience Update: a few weeks from the beginning of May, in fact, a post on the official blog ...
Looking for shortcuts and faster solutions to reach a goal, even in an unscrupulous way, is perhaps a natural feature of the human being, and the SEO field is no exception. In addition to regular ...
It is kind of a historical – so to speak – debate, which continues for years and often returns to the center of SEO issues: is it preferable to have a site with sub-domain structure ...
It is one of the most important technical steps, the gateway to the Search system, and when you don’t run all the steps correctly the traffic drastically drops or cancels: let’s talk about indexing and, ...
In the last year the Web has overcome many of the limitations to daily activities, and it is no coincidence that searches with the key “near to me“, “nearby” or “near me” are practically doubled: ...
In recent times, Google is devoting more and more attention to the e-commerce features of its search engine, both by studying solutions to enrich the experience of users interested in searching for information on products ...
Every day, almost 45 million people are online in Italy alone – source Audiweb – and more than 75 percent of them connect to the Web via mobile devices; in particular, the online audience from ...
A more granular and complete view of each website, thanks to the ability to discover all the keywords for which they placed on Google categorized in a “maniacal” way: for a few weeks now the ...
We are in the heart of the attention economy, we said in recent months, and those who work online must adopt a new and different approach that also considers the production of multimedia content: in ...
Last month, Google officially announced its decision not to create or use in its products a new system of alternative identifiers to replace third-party cookies in tracking users while browsing the Internet for advertising purposes, ...