Consigli per migliorare il profilo GMB

It was one of the tools of the Big G ecosystem that has suffered most the backlash of the Coronavirus, and perhaps for this reason is getting a special attention, with the release of new ...

Google Insights, nuovi rapporti per analisi sito

From the United States they report an interesting news: Google is testing a new platform to integrate in a deeper way the data of two highly appreciated and used tools, namely the Google Search Console ...

Che cos'è la tassonomia del sito

Back to basic: it is time to brush up on some basic SEO and site management topics! Our look focuses on taxonomy and we will try to give some advice not only to those who ...

Come ottimizzare il sito per Popular Products di Google

Several months have passed since Google launched Popular Products, the new section that integrates popular shopping products – indeed – directly on the organic results page for mobile searches. To date – perhaps also because ...

Accordo tra Google ed editori per pagamento news

In the end, it seems that the giant has yielded: after months of controversy and legal battles – especially in France, where back in April the Antitrust had established the obligation to recognize copyright – ...

Impatto velocità mobile

It is always time to talk about site speed, especially from mobile and especially now, in view of the announced start of the Google Page Experience update, which from 2021 will reward sites that offer ...

Dati e previsioni sugli investimenti pubblicitari digitali

For the first time since 2008, Google will close an annual budget in the red with regard to adv: even the giant of Mountain View is affected by the Coronavirus impact on advertising and the ...

Guida al markup speakable di Google

At the end of last year, Google surprised the SEO world (and not only) by announcing that the speakable markup would be extended to all sites and no longer just to those who offer news ...

Guida al rapporto azioni manuali

Let’s go back to focusing on manual actions and the risks of penalization that a site violating Google rules can face: the theme is very delicate and we saw just a few days ago how ...

Guida definitiva a Google Discover

Not only news and news sites: the Discover feed is a useful and powerful source of organic traffic for many types of sites, which must therefore know the Google tool to try to appear in ...

Analisi del cumulative layout shift

It is called Cumulative Layout Shift, and it is one of the three Core Web Vitals that will be ranking factor on Google from 2021, as announced in early June: it is therefore an element ...