Marketers often use the expression “for better or for worse, as long as you talk about it” – paraphrases of a sentence of The Portrait of Dorian Gray by Oscar Wilde – to emphasize how ...
The management of pages and user interactions in AMP pages served with cache has long been one of the critical points of this framework, one of the most perplexing factors in site owners. From the ...
Eric Enge – one of the authors of the huge volume The art of SEO, and general manager of Perficient Digital – is hosted by Martin Splitt in the third episode of the second season ...
Branding means so much more than caring for the colors and logo of the company: being recognized (and recognizable) as a powerful brand is a point of arrival for every type of company and can ...
The company’s policy for smart working will continue until the summer of 2021, but the work of the Googlers goes on at very high intensity, as evidenced by the new episode of Google Search News ...
Just last week we dedicated an in-depth analysis to Google Shopping, the (again) free online showcase of products made available by Big G, offering a guide to the opportunities available to those who work in ...
We repeat it frequently, as if it was a mantra: knowing the dynamics of the web allows us to “make the right traffic, for the right users, at the right time”. This is what it ...
It has been a few months since we launched the SEO workflow tool, the tool that allows you to simplify the management of online projects thanks to an overview of the basic workflow that covers ...
It is called local SEO and is the optimization for local Search. Basically, a sort of search engine alongside the main search engine of Google, which offers accurate and localized results based on the queries ...
For those who do not have special skills in the field of technical SEO, at first glance the terms robots.txt and meta tag robots could confuse and apparently indicate the same thing; in reality, these ...
It is now about two months since Google announced that Google Shopping would be back to being free, as it was at the beginning with the Froogle project then abandoned. But how can we use ...