cosa sono le entità per Google

A while ago, commenting on Gary Illyes’ words on how Google evaluates contents quality, the conversation fell on entities,  core of the semantic web and the key with which the search algorithm succeeds in identifying ...

Our article today tries to deepen a topic that is much debated in the international SEO community, namely the search for the best structure of the URL, the one that could provide better results in ...

SEOZoom al WMF

Before the Coronavirus completely upset our lives and routines, this was the time of year when we prepared our luggage for the inevitable trip to Rimini, so to take part in the Web Marketing Festival ...

Far euna sitemap XML

We can define it as a roadmap that helps search engines to make their way inside our website, finding (and analyzing) more easily the inserted Urls, and we know how important it can be to ...

Guida al knowledge panel di Google

It is called Knowledge panel, and it is the box that appears in the SERP when on Google we are looking for entities, with information on biography or history, photos, various links and other data. ...

Anche Google usa i dati della search journey

Just a few days ago we described what the customer journey is and why it is important to make it easy the customers’ path in the relationship to our brand also through SEO optimizations. Today ...

Managing many SEO projects can be burdensome and you have to be careful not to forget anything, every little aspect, every little attention could make the difference to our client’s project but sometimes something could ...

Guida ai featured snippet di Google

Let’s talk about Google featured snippets again! The topic continues to be at the center of SEO strategies and for several years now, professionals share the best practices used to earn these areas paragraph, list ...

UGC e main content, per Google nessuna distinzione

Let’s pay attention to what we publish on the site, and even more to what we host. We can summarize like that the message that comes from the new video of the series #askGoogleWebmaster on ...

Analisi update: completato rilascio May 2020 Core Update

It took about two weeks, as expected and announced: the May 2020 Core Update has completed its roll-out and is therefore fully operational and working. The official news was announced as usual by the Twitter ...

Come migliorare sito eCommerce

A leap forward of 10 years compared to the standard flow: the Coronavirus effect has created an unpredictable scenario on the consumption habits of Italian people, for instance, that had to rely almost inevitably on ...