Analisi degli effetti dell'ultimo update di Google

Another minor update, as already seen with the effects of the July 2021 Core Update and as, in some way, promised by Danny Sullivan: in fact, the November 2021 Google Core Update did not make ...

Cosa sono i meta tag

They are small content describers that help us communicate to search engines what a page is about, and more precisely they are areas of HTML code that contain information about a site and that specific ...

Quali sono i contenuti YMYL

Your Money or Your Life: for some years now this expression, often presented with the acronym YMYL, is at the center of Google’s attention and, as a result, worries all those who work in the ...

I consigli di Google sugli URL del sito

No particular impact in terms of ranking, but potential effects on the experience provided to users: if we are considering options to manage URLs and set an effective structure for the addresses of our content ...

Che cos'è la link link juice

Our daily article focuses on a basic topic of SEO, namely the concept of link juice or link equity. We know that backlinks are used by Google as a ranking signal, and according to some ...

Le novità in casa Google

They are again weeks of frantic activity at Google, struggling not only with the November 2021 Core Update that is now starting to impact the SERP, but also with many other interventions and changes that ...

Novità per PageSpeed Insights di Google

In the year in which we were all invited to give more weight to the technical factors that affect the satisfaction of the user’s experience on the site, Google could not help even the tool ...

Nuovo aggiornamento di Google

An amazing timing, since we are a few days from the start of the great period of sales that nowadays affects the whole world and is no longer limited to the United States, but no ...

Recap di SMXL 21, grande evento SEO e Search Marketing

An intense two days of contributions, thoughts and discussions on what the SEO means today and, in general, on the current state of the web and search marketing, struggling with the transformation imposed (also) by ...

Indicazioni di Google per misurare e ottimizzare CLS

It is a frustrating experience to say the least: we start reading online content when, all of a sudden, the page skips like hundreds or thousands pixels and makes us completely miss the point we ...

Google ufficializza la lista degli IP di Googlebot

It was a kind of news that site owners, webmasters and SEOs had been waiting for a long time: finally, Google decided to officially publish the list of IP addresses used by Googlebot for its ...